Marketing, CRM & Consumer Insights
Turning consumer behaviour and data into meaningful customer experiences and marketing strategies.
Consumer Insight &
Customer Strategy
My work explores how consumer behaviour, customer data and cultural trends can inform stronger marketing decisions and customer experiences. Through research-led projects across consumer insight, campaign strategy, experiential retail and CRM analytics, I combine analytical thinking with creative problem-solving to develop commercially relevant customer strategies.
Consumer Insight
Researching lifestyle shifts, audience behaviour and emerging fashion consumers to build strategically informed brand narratives.
Visual Storytelling
Using photography, campaign direction, editorial communication to create emotionally engaging fashion experiences.Â
Experiential MarketingÂ
Exploring how physical and digital spaces can strengthen emotional connection, engagement and contemporary brand identity.Â
Experience
FASHION BRANDING AND MARKETING STUDENTÂ
Developing research-led fashion marketing projects focused on consumer behaviour, brand storytelling and visual communication across premium and contemporary fashion environments.
RETAIL AND CONSUMER EXPERIENCEÂ
Experience within customer-facing retail environments strengthened my understanding of consumer engagement, visual merchandising, product presentation and contemporary shopping behaviour.
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Skills
Visual Storytelling & CAMPAIGN DIRECTIONÂ
Creating fashion marketing content through photography direction, editorial communication, campaign planning, and emotionally engaging visual narratives.Â
ADOBE CREATIVE SUITEÂ
Proficient in Adobe Illustrator, Photoshop and InDesign for campaign layouts, visual communication and fashion marketing projects.
digital and omnichannel retailingÂ
Understanding social first communication, audience engagement and digital campaign storytelling across fashion marketing platforms.Â
DATA ANALYTICS
Microsoft Excel, customer data analysis, dashboards, KPI tracking and Google Analytics 4 (GA4).
Connect with Viya GabaÂ
Interested in fashion marketing, consumer insight or visual storytelling? Feel free to get in touch to discuss collaborations, creative projects or professional opportunities.